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Brand Strategy

The One Thing You Need to Know Before Crafting Your Brand

The biggest rut I find my clients stuck in when designing their brand identity is focusing too much on designing for *themselves*. 🤷🏼‍♀️You’ve been there, right? Thinking “what font represents ME” or “let’s make everything blue because that’s MY COLOR” 🙋🏼‍♀️🌈⠀

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Brand Strategy

The One Thing You Need to Know Before Crafting Your Brand

The biggest rut I find my clients stuck in when designing their brand identity is focusing too much on designing for *themselves*. 🤷🏼‍♀️You’ve been there, right? Thinking “what font represents ME” or “let’s make everything blue because that’s MY COLOR” 🙋🏼‍♀️🌈⠀

Read More

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Brand Strategy

The One Thing You Need to Know Before Crafting Your Brand

The biggest rut I find my clients stuck in when designing their brand identity is focusing too much on designing for *themselves*. 🤷🏼‍♀️You’ve been there, right? Thinking “what font represents ME” or “let’s make everything blue because that’s MY COLOR” 🙋🏼‍♀️🌈⠀

Read More