“I don’t need a website because all my clients come from Instagram” ⠀
Is this you?
I have heard this from SO MANY clients. “Why put my time and money towards a website when I’m having great success on Instagram?”
Although I get it, Instagram is the bread and butter of growing an audience, putting all your eggs in the unreliable basket of social media could cost you.
If you’re solely relying on Instagram for your business, you could be in trouble. Take ownership of your audience, your content, and your business. Let’s walk through three reasons why you NEED a website, like, yesterday.
1. YOU NEED TO OWN YOUR AUDIENCE.
Instagram is a fantastic way to grow a loyal audience, but where would your business be if it was shut down, if your account was disabled or hacked, or if the algorithm changed dramatically tomorrow? You need a place to direct your following in order to engage them on a platform you own. ⠀
By having an incredible website to send them to you, you’re able to capture emails, offer freebies, and publish more content than you ever could on the gram. Sending a loyal following to a platform you can control ensures you can still grow your business even if something happens to your account.
2. YOU NEED TO SHOW UP AS THE PROFESSIONAL YOU ARE.
In business, first impressions are everything. Especially when living in today’s digital age, people make up their minds about you faster than ever. Having your own website establishes a level of authority and trust.
Let’s face it, sometimes your sale is up to the first impression your dream client has of you. What are they seeing when they first meet you? Is it an inconsistent brand, poor quality website, and an unprofessional way to get a hold of you? Be honest here. ⠀
Showing up with a professional brand and clean, easy to use website gives you AUTHORITY and earns your client’s trust. ⠀
Especially if you’re doing business in an industry as saturated as the fitness industry, you need to have something that makes people want to work with YOU over the thousands of other coaches doing exactly what you do on Instagram.
3. YOUR CLIENTS DESERVE A QUALITY EXPERIENCE.
Chances are if you’re my kind of people, you love serving more than selling. Investing in website design and marketing can feel sleazy, I get it. But take a step back and look at your current client experience.
After they click on your bio, are they taken to a google form application rather than a web page explaining more about what they’re receiving?
Do you have a blog loaded with content for them or do you ask that they scroll back through your Instagram posts?
How are you selling and offering your services- is it easy for them to purchase?
YOUR CLIENTS DESERVE BETTER.
Investing your time and dollars into a quality website makes the process seamless so you not only support your community but convert leads faster.
A (quality) website = better experience for your clients and more money for you.